This application, Sarvam cofounder Vivek Raghavan told Mint in an interview, is part of the company’s long-term monetization efforts as it looks to start generating revenue. However, the approach, Raghavan claimed, is not quite in line with what its Big Tech counterparts have done—be it with OpenAI’s ChatGPT, Google’s Gemini, Meta’s AI integrations into WhatsApp, or Anthropic’s Claude.


