A third of our sales happen in non-metro cities, DailyObjects CEO says

Lifestyle accessories maker DailyObjects is eyeing India’s $4 billion mobile accessories market, which is projected to grow at 10% CAGR to $7 billion by 2030. The company is looking to grow its business by offering products that seamlessly integrate with people’s daily lives as their work culture turns hybrid.

And this shift isn’t just an urban phenomenon as lifestyle tech accessories market has grown in tier-3 and tier-4 cities. DailyObjects recorded 30-35 percent year-on-year sales in non-metro cities, founder and CEO Pankaj Garg told The Hindu.