Motorola significantly improved its market share, says India MD

Motorola has significantly improved its market share in India, moving from 2.5% three years ago to 8.5% recently, with expectations to move up further, said T.M. Narasimhan, MD, Motorola India to The Hindu highlighting brand’s association with Swarovski, Bose, Pantone and Corning. He said that the company has grown faster than the market in both volume and value.

Mr. Narasimhan said that Motorola’s 55-60% of revenues now come from Edge and Razr series, which is a significant increase from single digits three years ago. “The brand perception, matrix, and consumer acceptance have led to a 3X business growth in the last 2 years and 10X in the last 5 years.”

He also acknowledged the challenges mobile industry is facing due to memory shortage and prices going up. “This year is projected to be challenging, but the company aims for continued growth.” Motorola has already increased prices by 30-45% across models due to rising costs. It is expected to go up further due to ongoing cost pressures.

Motorola is experiencing rapid growth in both its G and Edge segments, with premium Edge phones significantly boosting ASP and overall business volume.

Motorola launched its first foldable phone in India, the Motorola Razr Fold, aiming to meet business consumer needs while claiming to address the pain points the form factor offers. “The phone is being imported now, but future manufacturing is possible depending upon consumer demand and acceptance,” said Mr. Narasimhan.

Motorola is performing well in both online and offline sales channels, adapting to consumer presence, said Mr. Narasimhan. “Motorola maintains strong performance across all sales channels and anticipates continued positive results.”