Amazon Prime Day is back and will last for a whopping four days – it’s the longest event so far. This is Stuff’s UK page where I’m covering all the top UK tech deals across the Amazon savings event.
Prime Day is Amazon’s attempt at a summer recreation of the pocket-emptier that is Black Friday, an annual event where Amazon chucks out stacks of deals with exclusive discounts on every kind of product it sells. There is one small proviso – you have to be an Amazon Prime member to take advantage.
To access any deals during Prime Day, you need to be a member of Amazon Prime. Not a Prime member yet? Get a free 30-day trial. You can cancel easily before the end of the 30 days. Prime is a rather good deal regardless of Prime Day. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
The best Prime Day UK deals:
Amazon’s dishing out plenty of deals for this year’s Prime Day. With more than 20 Amazon sales behind me, I’ve combed through everything that’s on offer, and these are my 30+ top picks:
Four great watches I’d happily wear myself – all going for less in the Prime Day sale
Save big and savour fresh, delicious pizza with the Gozney Amazon Prime Day sale
1.5TB on something smaller than your thumbnail
Bang out £170 of savings on this portable Bluetooth speaker
Samsung’s Galaxy Watch Ultra rugged smartwatch is down to $300 for Prime Day – but this Lightning offer won’t last for long
Find some sneaky savings on Ninja’s top cooking gear in the Amazon’s latest Prime Day sale
The M4 Mac mini is Apple’s best desktop Mac – cramming M4 power into a tiny shell. And this Prime Day deal takes it to its lowest price
The 1More Sonoflow was a good price before – during Amazon’s Spring Sale, it’s an absolute bargain
Save a bundle on one of the most useful outdoor grills around in Amazon’s Prime Day sale
Prime Day is in full swing now, and I’ve picked out my favourite deals from all the offers I’ve found on Amazon
The Braun Silk-Expert Pro 5 IPL delivers pain-free, long-lasting hair removal, and now it super-cheap for Amazon Prime Day
You can score a great deal on both the Sony XM5 buds and over-ear headphones
Bargains for gamers on the go
Get four months of streaming for nothing with this great Amazon Music Unlimited deal only available for a limited time this Prime Day
From smart home tech to the best e-readers out there, here are the best Amazon device deals for Prime Day 2025
It’s a brilliant price for Google’s Pixel Buds Pro 2 wireless earbuds, saving you over 25%
The Big G’s latest Pixel Tablet model can be had at its new lowest price of $249 in Amazon’s Prime Day savings event
For a limited time, the Bose QuietComfort Ultra Earbuds are available to buy for £190
Save on these Nintendo Switch 2 accessories in the Prime Day sale
Dreame’s L40 Ultra robot vac is incredibly powerful, and it’s got 60% off for Amazon Prime Day which makes it a must-buy
These deals are hot, hot, hot, with items up to 31% off
The Nothing Phone 3a has a solid discount for Prime Day that makes it an even better buy. Plus, other Nothing devices are on offer
A 7 year promise moves Honor to Android’s top tier for software support. Throw in this Prime Day price, and the Magic 7 Pro is a must-buy
Here are the five genuinely useful things I’m actually buying in the Amazon Prime Day sale – no gimmicks, just smart deals on stuff I’ll use all summer and beyond
The iPhone 16e is better value than ever, thanks to this deal that brings Apple’s cheap handset to a sub-£500 price
We’ve got good news for Google fans – the Pixel 9 is down to a new low price, barely cheaper than the 9a. Plus, the whole line-up is reduced
Impressively slender SSD adds up to 2TB of extra storage
Runners and fitness fanatics should sprint to snap up a pair
Budget home-grown Amazon wireless earbuds for even less? Yes please.
Eufy’s Omni S1 Pro robot vacuum is one of the best I’ve used – and for Prime Day you can score it at its lowest price ever
The Sonos Ace headphones are still pretty new, but they’ve been discounted down to $299/£269 in what has to be the best Prime Day deal
Down by £130 to £317, the recently released Sonos Move 2 portable speaker is down to its lowest price for Amazon’s Prime Day
The PicoGo AM31 is a 10000mAh battery pack with MagSafe and Qi2 from Baseus, and you can grab it for $almost half off this Prime Day
These Therabody deals will ease your aching muscles – and put less strain on your bank balance with up to $100/£100 in savings
Brilliant Amazon Fire tablets for much less during Amazon’s Prime Day sale
Score these Amazon Prime Day discounts on two of the best Lego sets around
The Huawei Watch Fit 3 is the most Apple-esque Huawei wearable yet – and now it’s a genuine bargain in Amazon’s Prime Day sale
Yaber’s L2s projector is down to $150 for Amazon Prime Day, and there isn’t a portable projector I’d rather buy
With a 20% discount, the Kindle Colorsoft might finally be worth buying, since the high price put me off the colour e-reader
Ding dong! It’s deals on doorbells, security cameras, and alarm systems
Recreate the taste of Italy with the Gozney Roccbox pizza oven for less this Prime Day
The OnePlus 13 is one of our favourite flagship smartphones so far this year, and for Prime Day it’s down to mid-ranger prices
Insta360’s Ace Pro action camera is down to $240 on Amazon for Prime Day, sitting aside plenty of discounted products in the line-up
Lorex’s 2K Dual Lens Pan and Tilt camera offers excellent bang for your buck, and I couldn’t recommend it more with 20% off
There’s another great price drop on one of the shopping giant’s own Kindle e-readers
One of the absolute best smart speaker offers is back in this limited Prime Day deal
AirPods 4 are Apple’s latest, and one of the best value options. Thanks to this Prime Day deal, it’s an even better buy than ever
Bedside smarts without breaking the bank with almost 50% off
Amazon is currently offering a cracking Echo Dot deal in the US and UK for Amazon’s Prime Day sale
It’s a self-driving, self-emptying robot vacuum from your favourite home appliance brand, and it’s $200 off for Prime Day
It’s the Fire TV Stick 4K Max, and you can nab it for $40 instead of $60. It supports HDR10+ and Dolby Vision, and is Amazon’s premium stick.
The latest version of AirPods Pro is an excellent deal during Amazon’s Prime Day sale
Upgrade you car for little money with this Amazon Echo Auto Prime Day deal
GoPro’s new Hero 13 Black lets you swap out lenses, record for longer, and has a bigger battery – now it’s at its lowest price ever
The online shopping giant brings the fight against Chromecast to your living room for even less
Save bigger on multipacks of Apple’s AirTag trackers in Amazon’s Prime Day sale
You can bag the Beats Studio Pro over-ear headphones with a 50% discount in the US and UK, alongside other savings across the line-up
This Prime Day deal sees Amazon’s own brand smart TVs get massive discounts
Whatever your budget, you can score some savings on Apple Watch models in the latest Amazon sale
Apple’s iPad mini from 2024 is discounted by $100 ahead of Amazon Prime Day. It’s my favourite, so I couldn’t recommend it more!
The M4 MacBook Air is only a few weeks old, and I consider it Apple’s best. I can’t believe it’s already discounted this much on Amazon
The Galaxy S25 Edge has barely been out for a month, and is already discounted by a huge $250 on Amazon ahead of Prime Day
Blink and you’ll miss these Amazon Prime Day savings on one of the best value smart security cameras
That’s an awful lot of power for not an awful money with this Anker power bank for £130 during the Prime Day sale
SwitchBot’s pint-sized robot vacuum cleaner is 40% off during this annual savings event, and it’s the perfect device for smaller spaces
The MagGo Wireless Charging Station 3-in-1 Stand from Anker is now 32% off – down to $70/£70. It can charge your iPhone, Apple Watch, and AirPods
Amazon Fire Max 11 is an easy recommendation – it’s top in our best budget tablet guide, and it’s now even more tempting in Prime Day
This year Amazon Prime Day will be taking place over an extended period – here are the dates you need to know about to grab the best deals
When is Amazon Prime Day 2025?
Amazon Prime Day is back and it’ll last for four days until the end of 11 July. This is a similar date as we’ve had in years prior:
- In 2024, Prime Day was held July 16 – 17
- In 2023 Amazon Prime Day took place from 11-12 July
- In 2022 Prime Day was almost on the same dates, July 12-13
- In 2021, it was on June 21-22. But, y’know, that was a different time.
The sales event also took place during July (around the 16/17 mark) in 2015-2019. In 2020, the date was also delayed until October because of the global situation at that time.
As we mentioned, you need to have Amazon Prime to take advantage of Prime Day deals and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
Why do you need to be a Prime member?
As we mentioned, you need to be a Prime member to take advantage of the Prime Day deals. That’s because it’s really like a loyalty programme for Amazon. Plus it wants to encourage you to sign up in the first place. Don’t let that put you off, though, because Prime is a rather good deal regardless of Prime Day, and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the 30-day free trial, it’ll set you back £95 for the year, or £8.99 a month.
Prime offers you plenty aside from next-day delivery. it gives you full access to its Amazon Prime Instant Video service (you’ll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon’s humongous online marketplace.
The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.
How to get the best Prime Day savings
It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.
Top deals can tempt, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time means the deals you’ll go for are worth the cash.
The savings stated might also be based on the original selling price rather than what it sells for on the site normally. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is, or you can use a tool like CamelCamelCamel to see what the previous price was.
Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they’re live.
