Apple got 30% value share in Q3 2025 in India
| Photo Credit: PTI
Apple’s dominance in India is yet again confirmed by research firm CyberMedia Research (CMR), which noted that it achieved 30% value share during Q3 2025 in India. Samsung got 22% share. Overall, Vivo retained the top spot with 18% share in the quarter, followed by Samsung (15%), Oppo (13%), Xiaomi (13%) and Apple (9%).
Apple also entered the top five smartphone brands in India for the first time. The older generation iPhones (iPhone 16 and 15 series) together accounted for 82% of Apple’s portfolio in Q3 2025. The iPhone 17 series and iPhone 16e, each contributed 8%.
Largely, India’s smartphone market grew 7% year-on-year (YoY) growth on festive demand, accelerated 5G adoption, and a strong premium push for premium phones.
5G smartphones accounted for 89% of total shipments in the quarter, up 16% YoY. Interestingly, 5G phones in ₹6,000 to ₹10,000 price band surged over 1600% YoY.
(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)
Vivo led the 5G smartphone market with 18% market share, followed by Samsung at 16%.
Vivo’s leadership was credited to Y19, Vivo T4X, Vivo Y39 and Vivo T4 Lite models which accounted for 42% of their 5G shipments.
Samsung’s uber-premium segment (above ₹1 lakh) witnessed 151% YoY growth in shipments during Q3 2025, driven by demand for Galaxy S and Galaxy Z series smartphones.
Oppo secured the third position with 13% market share, with shipments increasing by 8% YoY, led by the Oppo K13x, A5 Pro, and A5x models.
OnePlus recorded a 13% YoY decline in Q3 2025, with the new OnePlus 13 series contributing 40% of shipments, while the Nord line up drove growth with a 60% share.
Xiaomi garnered a 13% market share, declining 18% YoY, driven by fewer launches, weak offline presence within the affordable and value-for-money segments.
Motorola registered a 57% YoY growth driven by its strong 5G portfolio, expanded offline presence, and focused play in the value-for-money and premium segments.
Transsion Group recorded a 4% YoY growth in Q3 2025.
Lava emerged as one of the top two fastest-growing brands on a QoQ basis in the overall market. In the sub-₹10,000 segment, Lava recorded an 114% YoY shipment growth.
In Q3 2025, the 2G feature phone segment declined 14% YoY, while 4G feature phones declined by 24% YoY. The 2G feature phone segment was dominated by Itel Mobile (42%), Lava (29%) and HMD (19%).
MediaTek led the India’s smartphone chipset market with 44% market share. Qualcomm led the premium smartphone segment (above ₹25,000) with a 36% share.
Published – November 07, 2025 12:45 pm IST
