Once I click publish on this article through my BlogSpot blog, Google Caffeine will index it to the Google search results within minutes. Would your agency benefit from your real estate related content being available to people searching Google almost instantaneously? Definitely.

The new Google algorithm launched mid last year to replace the ageing Google algorithm was designed to keep the Google index up to date in very close to real time.

By incorporating a blog on your real estate website you give Google a reason to keep coming back to your site and crawling your real estate content, be it listings, articles, testimonials and success stories. They can be available to an audience of Billions within minutes.


SEO (Search Engine Optimization) and SEM (Search Engine Marketing). What is the difference and which of the two is the best strategy to employ for your Real Estate Office? In this article we will look at the pros of

both strategies.

SEO is best described as the process of generating traffic to your real estate web site by increasing the ranking in the free (organic) results of search engines like Google, Yahoo and Bing. It involves Real estate automation. Let’s take a quick look at both of these:

On-Site Optimization

Making changes to the HTML code on the pages of your web site to:

Improve Keyword relevancy

Increase Page loading times – How long does it take for your site to open up in a browser?

Basically, making your website easy to read for the search engines

Off-Site Optimization.

Getting back-links from other relevant sites, using key words (anchor text) in the links. Relevancy is of major importance here. Back links should come from sites that are relevant to Real Estate, Your local area or your business.

SEM is best described as the process of generating traffic to your site through paid advertising spots on Search Engines. This could be through paid inclusion in relevant directories or PPC (Pay per Click) campaigns on search engines like Google Adwords.

Both strategies can offer value and ROI however, SEO is generally looked at as a long term strategy to increase ranking where as SEM can have an immediate impact.


To successfully market real estate online it is vital to use descriptive copy. So often I read real estate listing headlines such as “Location Location Location”. Instead of this, an alternate example could be “Located in Ardross close to the Swan River Foreshore”

The alternative is not only more descriptive to read but is also more descriptive for search engines such as Google to index in their rankings. Once Google has crawled your listing on Domain (or other portal) chances are that it will also be found in the search results for people who search for properties located in Ardross or close to the swan river.

Using real estate headlines like “Location Location Location” in the printed media is fine. Generally people reading these papers will already have opened up to the Ardross section of the real estate lift out but with online these people generally start with a blank canvas and will use keywords to refine their search until they have found what they are looking for.