Elon Musk launches Grok Imagine: AI video generator now available on waitlist. Here’s how to join it

Elon Musk’s AI company xAI has officially introduced Grok Imagine, a text-to-video generator integrated within the X (formerly Twitter) platform. The feature, which had previously been in limited testing with select employees and influencers, is now entering a broader rollout phase. According to Musk, users can now update their X app and request access to the waitlist for Grok Imagine.

What Grok Imagine Offers

Grok Imagine enables users to generate videos and images directly from text prompts. These videos can include audio and range up to six minutes in length—mirroring the time limit that existed on Vine, Twitter’s short-form video app that was discontinued in 2017. In a nod to that legacy, Musk has said the tool essentially brings Vine back, but with an AI twist.

In addition to turning text into videos, Grok Imagine also allows users to convert still images into moving visuals with sound. Real-time refinement is a core part of the feature, meaning users can tweak their outputs on the go without relying on separate tools.

How to Join the Waitlist

Access to Grok Imagine requires a few simple steps. First, users need to update their X app. From there, they can navigate to:

Settings > Grok > Imagine > Request Access

This places them on the official waitlist. While all X users can apply, early access is being granted to those subscribed to the platform’s premium tier, SuperGrok, which costs $30 per month. Users who frequently engage with Grok are reportedly being prioritised for the beta.

The tool is also available through the standalone Grok app, and according to a post by the official Grok handle, full public access is expected to begin in phases from October 2025.

Controversies Around the Feature

One of Grok Imagine’s experimental options, dubbed “spicy mode,” has already generated controversy. xAI employee Mati Roy told Dataconomy that this mode allows nudity in the generated content. Some users have raised concerns about its potential misuse, especially given the rise in AI-generated explicit material.

Moreover, Grok’s AI companions—Ani and Valentine—have also faced backlash. Reports have indicated instances of sexually explicit interactions, drawing criticism toward xAI’s content moderation practices.

Additionally, xAI is reportedly working on Baby Grok, a version of the AI tailored for children, likely aimed at providing a safer, filtered experience in contrast to the adult-oriented modes currently available.