Flipkart, Uber partner to offer SuperCoins on rides

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Ecommerce major Flipkart and ride-hailing platform Uber on Wednesday announced a partnership to integrate Flipkart’s ‘SuperCoins’ reward programme into Uber’s mobility services.

Under this collaboration, users can earn 4% of their fare as SuperCoins on every eligible Uber ride by linking their Flipkart and Uber accounts.

The rewards are capped at 150 coins per trip, though there is no limit on total cumulative earnings.

The SuperCoins earned through Uber rides will be credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and other partner offerings.

“SuperCoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily. Over time, we will continue expanding SuperCoins across categories to drive deeper engagement across the ecosystem,” Gaurav Arora, Vice President, Payments and SuperCoins at Flipkart, said in a statement.

To drive initial adoption, the companies have introduced limited-time incentives. New Uber users, or those who have not used the app in the last 84 days, can earn 150 bonus SuperCoins by completing their first ride within 28 days of linking their accounts.