The new iPhone 17 line-up was unveiled at Apple’s “Awe Dropping” event on 9 September. The all-new iPhone Air replaces the Plus model, and sits alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. There’s plenty new under the hood – and a surprising amount that’s stayed the same.
If, like me, you can’t wait to get your hands on the latest iPhones, you’ll want to make sure you pre-order the iPhone 17 today! There are lots of dates to remember, so here I’ll walk you through how to pre-order the iPhone 17 line-up and where you can.
When is the iPhone 17 line-up available?
Apple lifted the lid on the iPhone 17 line-up on Monday, 9 September in its usual keynote at Apple Park. But as is tradition, you couldn’t order one straight away. Eager shoppers had to wait until today (Friday, 12 September) at 1pm BST/8am EST/5am PST to hit that pre-order button. Those in the UK are in luck, since everyone on the West Coast has to get up at the crack of dawn – I know how rough that is, I did it last year.
Once you’ve done the pre-order ritual dance, the new iPhone 17 handsets will start arriving on doormats from 19 September. This is also the date they’ll be available in Apple stores and third-party shops.
How to pre-order the iPhone 17 models
Pre-ordering is easy: just head to the Apple Store now that things are live. Add your device of choice to your cart, check out, and bask in the smug glow of a launch day delivery. You’ll want to be quick, as delivery times can quickly slip into the following weeks. This is even more important if you’re shopping with a third-party store. And I think things will sell out rather quickly this year with some big changes on the way.
Until today, Apple’s pre-pre-order flow was live for super eager shoppers. It let you pick your model, pick a payment method, and get approved in advance so it’s just one click come launch time. That’s now closed, so you’ll have to be quick of the mark when pre-orders begin. Missed pre-order day? You’re not necessarily out of luck. While delivery dates may slip, try checking your local store for pick-ups. Worst case scenario, try heading into an Apple Store a few days after launch and ask if they have any stock.
Other retailers are starting to open their pre-order pages now that Apple has done so, but things are a lot less structured. Lots of Apple Stores show they are unavailable and delivery dates are in October right now, so you might want to check out the following retailers:
The best early carrier deals in the US
Getting a new smartphone in the US almost always involves a carrier plan of some sort. All of the main carriers are offering the iPhone 17, and here are the best early deals:
- Apple iPhone 17 at Apple US: Save up to $700 with trade-in, or up to $999 when going through a carrier partner like AT&T, Verizon, T-Mobile or Boost Mobile. You’ll also get 3% back with Apple Card, if you’re one of those people.
- Apple iPhone Air at Apple US: Save up to $700 with a regular trade-in, or $1,100 if you’re pairing it with a plan. That’s a lot of money for a phone thinner than your patience.
- Apple iPhone 17 Pro and Pro Max at Apple US: Save up to $700 with trade-in, or $1,100 when going through a carrier plan.
- AT&T: Up to $830 off iPhone 17 and 17 Air, or up to $1,100 off iPhone 17 Pro and Pro Max – all via monthly bill credits when trading in an eligible iPhone.
- T-Mobile: This carrier will offer pre-orders but is yet to share deals. Expect trade-in discounts similar to AT&T soon.
- Verizon will also start pre-orders on 12 September but hasn’t spilled the beans on pricing just yet.
- Visible will offer savings on the iPhone Air and iPhone 17 models based on your trade-in – specifics vary depending on your device’s age and condition.
The best early carrier deals in the UK
Most UK networks are going all in with the full iPhone 17 family, including the new iPhone Air, the Apple Watch Series 11 range, and AirPods Pro 3. While most won’t be revealing prices until 12 September, here’s what you can expect:
- EE will offer the iPhone 17 from £43.74 per month with a £30 upfront fee, the iPhone Air from £49.75, iPhone 17 Pro from £52.79, and iPhone 17 Pro Max from £55.82 – all on a 36-month Flex Pay agreement with unlimited data included on an Essential Plus Plan. On a Full Works Plan, pricing rises to £55.74 for iPhone 17, £61.76 for iPhone Air, £64.79 for iPhone 17 Pro, and £67.82 for iPhone 17 Pro Max, with the added perks of Apple One, uncapped mobile data, roaming in the EU and beyond, unlimited Watch data, and EE’s Network Boost. Customers can save up to £480 when trading in an eligible iPhone.
- Three will offer the iPhone 17 Pro from £50.89 per month with a £40 upfront cost, the iPhone 17 from £42.13 with a £30 upfront cost, iPhone Air from £47.87 with a £40 upfront cost, and iPhone 17 Pro Max from £53.64 with a £50 upfront cost – all with unlimited data, calls and texts, on a 36-month device plan and 24-month airtime contract. Customers can save up to £400 with trade-in of eligible devices and will benefit from dual-network coverage thanks to the Vodafone/Three merger.
- Vodafone will offer the iPhone 17 Pro from £35.33 per month with a £40 upfront cost, the iPhone 17 from £26.57 with a £30 upfront cost, iPhone Air from £32.31 with a £40 upfront cost, and iPhone 17 Pro Max from £38.08 with a £50 upfront cost – based on a 36-month device plan with a 1GB 24-month Airtime Plan. Customers can save up to £400 with Vodafone’s Trade-in Guarantee when trading in an eligible iPhone
- O2 will offer the iPhone 17 from £55.24 per month with a £30 upfront fee, the iPhone Air from £61.26, and the iPhone 17 Pro from £64.29 – all based on a 256GB model with unlimited data. Prices vary depending on whether customers choose a Classic, Plus, or Ultimate plan, with added benefits such as O2 Switch Up, O2 Extras, data rollover, inclusive roaming, a three-year warranty, and McAfee Security available on higher tiers. Customers can save up to £794 when trading in via O2 Recycle.
- Sky Mobile will offer the iPhone 17 Pro from £35 per month, the iPhone 17 from £25, iPhone Air from £32, and iPhone 17 Pro Max from £38 – all with no upfront fee on the 256GB models, 12 months half price on data plans, and unlimited calls & texts included as standard. Customers can get up to £560 when they trade in their old phone.
I’ll update this list with exact pricing details for additional carriers as soon as they’re available.
