Only iPhone 17 Pro Likely to See Higher Price
According to a research note from JPMorgan, cited by GizmoChina and Tom’s Guide, the iPhone 17 Pro could be the only model to receive a price increase. The device is expected to start at $1,099 in the US, which is $100 higher than its predecessor. However, the adjustment comes with a significant change: Apple is reportedly eliminating the 128GB storage variant and making 256GB the new base option.
When compared to last year’s iPhone 16 Pro with 256GB storage, the cost aligns closely, making the hike appear less drastic. Analysts point out that this move follows a broader industry trend, with major smartphone makers like Samsung and Google also moving away from lower-capacity models.
Other Models to Maintain Pricing
JPMorgan’s projections suggest that the rest of the lineup will remain relatively stable. The standard iPhone 17 is expected to launch at $799, mirroring the iPhone 16’s price. The newly introduced iPhone 17 Air—replacing the iPhone 16 Plus—may be priced at $949, reflecting a modest $50 bump, which analysts attribute to its redesigned slimmer frame.The top-end iPhone 17 Pro Max is anticipated to retain its $1,199 price tag for the base 256GB version. If confirmed, this would mean that Apple’s flagship device will see no increase despite featuring design refinements and camera upgrades.
Design Leaks Add to Anticipation
Meanwhile, GSMArena reported that a hands-on video has surfaced in China, allegedly showing the iPhone 17 Pro Max from the production line. The footage highlights a major rear redesign, with a wide camera island spanning across the device. While some believe the unit could be a dummy model, the leak adds weight to ongoing rumors of significant visual changes this year.
What to Expect at Launch
The latest pricing insights suggest that Apple’s adjustments will not be as sweeping as once feared. For buyers, this means that while the Pro variant could cost more, the standard iPhone 17 and Pro Max models are set to maintain familiar price points.
As always, Apple has not confirmed any of these details, and the final word will come at its September 9 launch event. Until then, speculation continues around whether the iPhone 17 lineup will balance upgraded features with consumer expectations on pricing.
