Nothing’s first flagship store retail in India goes live in Bengaluru

Nothing on Saturday (February 14, 2026) opened its flagship retail store in India, starting with Bengaluru. Nothing’s CEO Carl Pei and co-founder and India President, Akis Evangelidis inaugurated this store in Indiranagar.

The London-based consumer technology company will sell Nothing and CMF products alongside official merchandise, including apparel, at the store.

Nothing’s Bengaluru store will be their second retail store worldwide as the first one based at Soho in London. The tech unicorn also plans two new flagship retail stores in New York City and Japan.

Nothing wants to grow its retail presence in India like Apple and aims to reach out to more offline buyers who prefer touch-and-feel experience.

Nothing’s Bengaluru store is about 5,032 square feet, and hosts a range of experiential and service-led features, including a dedicated studio space for creators to shoot unboxing and hands-on content, customised Nothing products available exclusively at this location, and interactive elements such as vending machines, claw games, and conveyor-belt product displays.

“Opening our first flagship store is a major milestone for Nothing, cementing our position as one of the fastest-growing smartphone brands in India. More than just a point of transaction, we intentionally didn’t want to build a conventional retail store. Instead, we designed this space to off er our customers a unique, immersive experience. Our goal is to build understanding, trust, and lasting relationships with our community. The Indian market highly values hands-on engagement and design-led thinking, and this store will be the platform where we invite curiosity, clearly tell our brand story, and cultivate a hub for future launches, collaborations, and community-focused experiences,” said Akis Evangelidis, co-founder and India President, Nothing.