Google’s generative AI technology known as Gemini was able to catch over 99% of policy-violating ads before they ever reached an audience last year [File]
| Photo Credit: REUTERS
From an advertisement for an herbal remedy that promises to cure all to a video featuring a voice that sounds just like a movie star, you’ve surely encountered spam and scam advertisements online. And they have likely been created with artificial intelligence.
The accessibility of generative AI tools has exacerbated the perennial issue of online spam and scams that’s persisted since the advent of the internet. And while creators of such content have access to this ever-evolving technology, tech giants are also honing their internal AI systems to fight the deluge.
Published – April 18, 2026 12:04 pm IST
